Blog
Blog
When it comes to attracting families, garden centres are embracing ever more imaginative and memorable experiences to encourage visitors to spend hours rather than minutes at their centres. And we’re enjoying helping them drive that trend forward…
Creating a memorable, repeat visit destination was exactly the thinking behind an exciting new all-weather mini racetrack at Craft Nurseries in Manningtree Essex. Built to complement an existing, hugely popular play barn, it gives families a reason to travel further, stay longer, and come back again and again.
Central to the success of the new racetrack as a year-round draw is a 19m x 12m canopy that will help keep the attraction open whatever the British weather is doing. In the winter the canopy will keep racers and spectators comfortable and dry, and in the summer our unique Opal 60 roofing will protect young drivers and their cars from harmful UV rays and prolonged sun exposure.
For Craft Nurseries the result is a new attraction that’s ready to go full throttle whatever the forecast. For visitors, it’s another reason to come back, stay longer and enjoy more of what the centre has to offer.
That’s where all-weather canopies come into their own. By creating covered spaces that remain bright, inviting and usable year-round garden centres can unlock greater value from new attractions so can afford to be more ambitious in their thinking. We’re seeing garden centres exploring everything from all-weather playgrounds to racetracks and even padel courts and reaping the benefits of their imaginative thinking.
And it’s not just big-ticket experiences that draw families in. During our complimentary site visits our expert garden centre team can help you identify a whole host of other ways to enhance the family friendliness of your offer – from covered all-weather walkways to make your site more easy to navigate to inviting year-round indoor/outdoor dining areas and solar panelled charging canopies for electric family cars in car parks.
If you’d like to get in pole position for the ever-expanding family market, get in touch with our expert and friendly team today to explore what’s possible…
