Wild about increasing footfall

Whipsnade butterflies Fordingbridge

In the competitive market of the leisure sector, it is important to get the right mix in order to entice visitors to your attraction.

Attractions need to provide great customer experience from providing a clear and welcoming entrance, to attractive places to dine, play and be inspired. Covered space to protect visitors from sun and rain is also a top priority.

With a proven record of transforming environments to enhance visitor appeal, footfall and revenue Fordingbridge can help you to:

  • Increase visitor’s length of stay and spend whilst at your attraction
  • Create feature entrances and unique visual impact to attractions
  • Maximise visitor numbers and use of social, dining, communal and play areas
  • Provide cover for meeting points, queuing areas and bike stores

Speaking of a large glulam timber dining canopy at Drayton Manor Park, General Manager Marc Tierney stated, “We have seen a 20% increase in sales in the area where the canopy was erected. The area is now a hive of activity in all weathers. The canopy has completely rejuvenated this area of the park – it really does have a wow factor.”

Fordingbridge brought a new dimension to visitor experience at ZSL Whipsnade Zoo. A new Butterfly and Crocodile Exhibit took glulam timber engineering to new levels, using nine 16m long glulaminated timber arches to echo the shape of a butterfly’s wing. “The versatility of their buildings and working approach that Fordingbridge have will certainly make us consider them for future developments” said Robin Fitzgerald, Deputy Head of Facilities Management, ZSL London Zoo.

In addition to these proven benefits, Fordingbridge takes the stress out of achieving your vision by offering a fully project managed design and build package, ensuring minimal disruption to live sites, staff and guests.

To discuss improvements to your visitor attraction, get in touch with us today.

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