After an unusually wet June and with GTN Bestsellers data reporting January to June garden centre sales down by as much as 20%, the case for creating flexible, weather protected garden centre environments becomes clearer.
The design of your centre needs to contribute to maximising spend around key trading periods throughout the year. Creating destinations that customers know will be shaded from the sun and dry during unseasonal showers is vital to ensuring that customers remember your garden centre as somewhere that will offer them an enjoyable place to go, whatever the weather.
The key is to take customers on a journey, drawing them to all areas of your site, anticipating their needs and being able to display amazing product in appealing environments. An optimised layout can even create usable space for extended shopping hours or evening events.
Speaking about the 5 canopies installed in 2015, Chris Francis, Retail Director of Hillier Garden Centres, said ‘The increased sales in nursery stock and bedding at each of our centres was directly related to the size of newly covered external space. The larger the canopy, the bigger the increase in turnover we saw from the previous year.”
Mixing covered outdoor space with internal space is a tested and proven formula, particularly for garden centres where the very essence of the sector is about being in direct contact with nature. Fordingbridge have the flexibility and experience to design and build everything from an entrance canopy, large plant sales canopies, new retail building or convert existing canopies to restaurant and café space.
For more information on how to ensure a successful second half of 2016, contact us for your free site visit.