With the UK holiday industry enjoying a welcome boost, owners and operators are looking to enhance their businesses to provide bother increased customer satisfaction and opportunities for revenue. This has lead to sites with a combination of seemingly mis-linked buildings or kiosks which, while perhaps serving a purpose when installed, have now become a standalone unit separate from the main facilities. The addition of an ice cream stand adjacent to a park may deliver some results in warmer months, but what purpose does it serve for the remainder of the year?
While summer is undoubtedly the bumper season for the UK leisure industry, a growing number of parks and attractions are successfully utilising their facilities for a full year round offering. With clever placement of a canopy, an ice cream kiosk transforms into an area to shelter from rain with a coffee or hot snack in autumn and winter. A holiday park which may struggle to attract school holiday traffic in October half term, can see an increase in bookings following installation of a covered sports space. Not only do these options bring new opportunities for revenue, but they can be incredibly cost effective with the right expertise.
Bringing together multiple buildings with a consistent theme, be it colour, shape or height, installation of Fordingbridge canopies also provides brand identity along with the more obvious weather related benefits.
We are proud to have numerous repeat clients who have benefitted from very different installations to create a consistent visual aesthetic throughout their business. Paultons Park in Hampshire have a selection of our curved roof structures, both timber and steel. Echoing the lines of the main entrance building, the canopies uses vary from expanded dining space, covered locker areas and even a taxi shelter. Similarly, leading holiday park operator Away Resorts have used our range of conical tensile fabric canopies to cover an outside play area, provide seating outside a bar and even oversail an impressive skybar on their Tattershall Lakes holiday park.
From a visitor perspective, the brand identity of the park is instantly recognisable, instilling confidence and enhancing satisfaction. Guests to these attractions know that should the sun be too hot, they will be able to enjoy an ice cream under shade. Similarly, if the wetter weather is forecast, a rainy trip is made more enjoyable by being able to enjoy refreshments or play under shelter. As our canopies are structurally calculated to remain in situ throughout the year, the initial investment quickly pays for itself even in quieter months.
While Fordingbridge is best known for its expertise in canopies, our real passion is enhancing outside space.
Contact us today to see how we can work with you.